When you know your business inside and out, you know exactly what tools you need. The problem? Building them has always required months of development and tens of thousands of dollars. Until now.

The business owner's dilemma: perfect vision, imperfect tools

You've been there. You know exactly what your business needs to scale, but the tools don't exist. Off-the-shelf solutions are either too generic, too expensive, or miss the mark entirely. Custom development? That's tens of thousands of dollars and months of back-and-forth with developers who don't understand your industry.

This is where vibe coding changes everything.

Vibe coding isn't just about writing code with AI—it's about transforming your deep domain expertise into custom business solutions using natural language. No technical background required. No compromise on your vision.

Why Memex excels at vibe coding for business owners

Every business is unique. A mortgage brokerage operates completely differently from a hotel chain or a school photography company. The workflows, the relationships, the daily challenges—they're all specific to your industry, your customers, and how you've chosen to run your business.

Yet most business owners end up cobbling together generic software that almost fits their needs. Almost.

Here's the problem: business tools don't live in a vacuum. In the stories we'll share in this post, you'll see how Dom's CRM needs to integrate with his document systems, Oriol's hotel tools must connect multiple properties, and John's restaurant app has to pull from equipment manuals and custom procedures.

Without these connections, even the most sophisticated software becomes just an expensive digital paperweight.

This is where vibe coding with Memex changes everything. Instead of forcing your business to adapt to someone else's idea of how you should work, you can build tools that are as uniquely useful and as specifically helpful as your business deserves. Tools that integrate exactly where they need to, work exactly how you think, and solve exactly the problems that keep you up at night.

Success story: Dom's super powerful CRM. Built in weeks, not months

Dom runs a mortgage brokerage business in Texas. Like most business owners, he knew exactly what his team needed: a CRM that could handle the unique complexities of mortgage relationships, track thousands of client interactions, and automate their specific workflows.

The quotes from development firms? Tens of thousands of dollars. Timeline? 6-8 months.

Instead, Dom used Memex to build a complete CRM solution in just weeks.

His custom CRM handles (1) client relationship management tailored to mortgage workflows, (2) automated lead tracking that understands his sales pipeline, (3) document management integrated with his existing systems, (4) team collaboration tools that match his business processes, and (5) real-time reporting on metrics that matter to his business

The result? His team now manages thousands of client relationships seamlessly, with tools that work exactly how they think.

Bonus: Dom's vibe coding best practices

Dom was recently featured in the No Code MBA podcast where he shared his journey building his CRM and the key strategies that made him successful with vibe coding. Here are his top insights for business owners looking to build their own solutions:

1. Start with Strategic Prompting - Use specific, context-rich prompts instead of vague requests

2. Utilize Markdown for Planning - Document business processes upfront for better AI communication 

3. Integrate AI Tools Effectively - Orchestrate different tools within Memex for different aspects of development

4. Implement Robust Debugging - Test each component as you build rather than waiting until the end

5. Manage Context in AI Interactions - Keep interactions focused on specific business requirements

Check out the full interview here to hear more about his vibe coding journey and see his CRM in action.

More success stories

Juan Pablo: Solopreneur building marketing tech

Juan Pablo is a Spanish entrepreneur living in New Jersey building the Tomma Content Engine, a platform that automates content marketing through AI agent orchestration for agencies operating on tight deadlines. As a solo founder, he had no appetite for the six-month build cycles his competitors were accepting.

Using Memex, JP maintains remarkable project agility: he can design and deploy new AI integrations in under an hour, scaffold complete backend systems, and refine both technical architecture and user experience in the same workspace. The result is a content automation platform that ships enterprise-grade AI features weeks ahead of schedule, giving Tomma a decisive head start in a crowded market.

Oriol: Transforming hotel operations

Oriol owns a chain of a dozen boutique hotels in Spain and Portugal, and faced the classic multi-location challenge: managing multiple properties with different systems, manual processes, and disconnected data.

Using Memex, he built internal tools that connect all his hotels, track occupancy in real-time, and automate operations from housekeeping to guest services. Now he runs his hotel chain with the efficiency of a much larger operation while maintaining his personal touch.

John: From idea to 400-restaurant POC in record time

John is a Director of Product at a startup. After meeting the Memex team at an AI meetup, he started using Memex that same night to prototype a mobile app for a new business he’s been thinking about for months.

He created Line Lead, an AI-powered mobile app that helps quick service restaurant frontline staff troubleshoot equipment problems and make operations smoother.

When John showed his app to a restaurant chain with over 400 locations across the US, their response was immediate: "We want to get started tomorrow."

Photography Studio: Revolutionizing school headshots

This owner runs a large volume school photography company where his team was spending hours manually sorting through thousands of photos to find the best shots—a tedious process eating into profits.

He built an AI-powered tool that automatically scans images and selects the ones with the best expressions, poses, and open eyes. The system measures smile size, checks if teeth are showing, ensures kids are looking at the camera, and even picks the best shot from multiple pose types.

The vibe coding advantage for business owners

These success stories share common themes that make vibe coding particularly powerful for business owners and solopreneurs:

First, domain expertise becomes your superpower. You know your business better than any external developer ever could. Vibe coding lets you translate that knowledge directly into working solutions.

Second, speed to market: what once took quarters now takes sprints or even weekends. Fast iteration means early feedback, quicker revenue, and fewer costly misfires.

Third, perfect-fit software. No more compromising on generic software. Build exactly what your business needs, how it needs to work.

Fourth, cost efficiency. Instead of tens of thousands of dollars in development projects, you can build sophisticated tools for the cost of your time and some compute credits.

Finally, continuous evolution. As your business evolves, your tools can evolve with it. No waiting for vendor roadmaps or expensive change orders.

Getting started with vibe coding

The businesses featured here started with the same question: "What if I could build exactly what my business needs?"

With Memex, that question becomes a reality. Whether you're managing mortgage relationships, building marketing tech, running hotels, or optimizing photography workflows, your domain expertise is the key to building solutions that work.

Ready to transform your business ideas into working solutions?

Download Memex and start building today. Join the thousands of business owners and solopreneurs who are already using vibe coding to gain competitive advantages in their industries.

Your business knowledge is your competitive advantage. Now you can code it.